Lowe Lintas executes brand campaign for Godrej Kala Hit

20 Nov,2018

By A Correspondent


Godrej Hit has unveiled a new campaign for mosquito repellent Kala Hit.


Sharing his thoughts on the TVC, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said: “Kala Hit is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala Hit lime fresh as a convenient solution for households.”


Added Arun Iyer, Chairman and CCO, Lowe Lintas: “The brief was simple, but two fold – We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA.”



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