Laqshya Media Group to partner with Comkeys

16 Nov,2018

By A Correspondent

 

Laqshya Media Group announced a strategic alliance with Comkeys, a leading independent, international communications group. Together they will bring Mediakeys to the Indian market.

 

Said Alok Jalan, Managing Director, Laqshya Media Group: “The OOH industry is ever-evolving, and we have to change according to our clients ever changing needs. Like any other advertising medium, you can’t turn it off or turn the page or throw it in the bin. You can’t beat outdoor for sheer audience size, even a handful of strategically placed hoardings can get market penetration that beats any major event! Also, outdoor is high-impact as well as low-cost and they convey the message day or night and rain or shine. To stay ahead of the times, we are privileged to partner with a big international agency like Comkeys SAS of France to bring Mediakeys to India. We will start this engagement with Mediakeys in November 2018.”

 

Speaking on the partnership, Paul Cahierre, Founder and CEO, Mediakeys said: “India is a strategically very important market for us and our clients. We have been long considering our options to enter this market. Laqshya provides us with the best in class capabilities to further support our growth in the region and to develop growing sales for Indian brands outside of India.”

 

 

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