ICICI Pru aims to spread the light of financial prudence this Diwali

01 Nov,2018

By A Correspondent


This Diwali, ICICI Prudential Asset Management Company (AMC) has unveiled a campaign titled #YehDiwaliSIPWali. The campaign talks about the perks of investments through SIP.


Said Abhijit Shah, Head – Marketing, Digital & Customer Experience: “Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds.”



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