Himalaya promotes its vision in new ad film

15 Nov,2018

By A Correspondent

 

The Himalaya Drug Company has launched its first campaign – ‘Khush Raho, Khushaal Raho’.

 

Said Philipe Haydon, CEO, The Himalaya Drug Company: “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the vision of Brand Himalaya.”

 

Speaking about the campaign, Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, added: “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness.”

 

The campaign has been conceptualised and executed by creative agency Chapter Five. Said Prateek Srivastava, Founder, Chapter Five, said: “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”

 

 

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