HIL unveils brand campaign for Birla Aerocon

15 Nov,2018

By A Correspondent


Birla Aerocon, the green building solution brand from the house of HIL Ltd. announced the launch of a new campaign titled ‘Naam Birla Dekhke Lena’. Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes.


Commenting on the ad film, Dhirup Roy Choudhary, MD & CEO, HIL Ltd, said: “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust BIRLA as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”


Added Nilay Moonje, Group Creative Director, Ogilvy: “When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if we made the plumber our hero as well as the victim of ordinary pipes and in turn communicate the reliability and assurance of Birla Aerocon Pipes. So we got this hilarious idea of a plumber who literally puts his name and reputation on the line.” In addition to that he says, “All credit to the Client team for loving and supporting the script all the way and Suresh Triveni for doing such a fabulous job directing it.”



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