Headsail rolls out campaign for BBC News

01 Nov,2018

By A Correspondent


BBC News, along with its outdoor agency Headsail Media Services, has rolled out a campaign in Pakistan, Bangladesh and Kenya in September 2018.


The OOH plan was spread across South Asia and East Africa – six major cities across three countries – Pakistan (Lahore, Karachi, Islamabad & Rawalpindi), Bangladesh (Dhaka) and Kenya (Nairobi).


Said Tejash Kothari, Marketing Manager Asia Pacific (BBC News): “This is a key campaign for us at BBC News and we wanted to align all our efforts to effectively reach out to our global audience. The campaign was spread across demographics, geographies and time zones and we wanted to activate the campaign on all media platforms on the same day across all the four countries. We are extremely glad we were able to successfully execute the campaign with support from Headsail Media Services and team.”


Added Vijay Jain, Founder & CEO, Headsail Media Services: “We took a data-backed approach on OOH and used heatmaps of cities to create dominance through Digital Billboards keeping the essence of creative into consideration. Our footprint in South Asia and East Africa enabled us to plan and flawlessly execute a campaign of such scale which transcended international boundaries”.



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