Glenfiddich welcomes challengers in new global campaign

15 Nov,2018

By A Correspondent

 

Glenfiddich is inspiring consumers to challenge themselves in a global campaign developed by creative agency Space. Said Oliver Rudgard, Global Brand Director at Glenfiddich: “Communicating our World’s Most Awarded accolade in emerging markets allows us to firmly establish Glenfiddich as an aspirational premium whisky. The campaign creative has been developed to elevate our iconic bottle to drive awareness and brand recall whilst simultaneously appealing to our target audience’s challenger mentality.”

 

Added Jason Nicholas, Managing Partner at Space: “Glenfiddich has remained at the top of its game for so long because it knows the importance of constantly evolving in order to stay ahead of the competition. This means never settling – even when you’re winning. This campaign yet again sees Glenfiddich push whisky communications in a new direction through their maverick spirit and defiant drive to constantly challenge themselves.”

 

 

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