Freecharge targets millennials via new brand campaign

20 Nov,2018

By A Correspondent

Freecharge has launched a national campaign aimed at positioning itself as the convenient and easy choice for digital natives to address utility payments and money transfer.

Commenting on the launch of the new campaign, Sangram Singh, CEO, FreeCharge said: “FreeCharge is continuously expanding its portfolio in digital financial services, to make consumer experiences hassle free. We aim to build a deeper connect with the consumers through this innovative storytelling, that highlights the ease of doing transactions with ‘easy to use’ features of Freecharge. The campaign has been weaved around the concept of ‘Time is money’ and a lot of time can be saved with easy and quick transaction processes in place.”

Commenting on the campaign, Arun Iyer, Chairman and CCO, Lowe Lintas, said: “The brief was simple yet challenging – we had to attract undivided attention of the millennials who are bombarded with cash-backs, offers and discounts messages every second and also build relevance for the ease of making payments with the FreeCharge App. The films beautifully capture the entitled attitude of this generation with a tinge of humor and wit. Campaign’s tagline – It’s Slick. It’s Quick. Chik-chika-chik-chik, connotes the efficiency with which FreeCharge makes it happen.”



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