Five iconic ads created by Alyque Padamsee

19 Nov,2018

By A Correspondent


We are sure there are many, many more ads created by Alyque Padamsee, and we are sure there are many more that we may find trendsetting. But here’s a list of our favourite five.



Watch this ad starring the Lalitaji character and you relive the good old days when the ad would air on Doordarshan. The ‘samajhdaari’ line that Lalitaji makes is what Padamsee’s mother once told him, and we guess that’s what made this commercial so very effective.


Bajaj Auto:

If there are many who think the brand is Humara Bajaj and not Bajaj or the company is Humara Bajaj and not Bajaj Auto, blame it on this commercial. Even before the nationalistic times set in, these ads would give you the goosebumps.



The millennials may wonder what’s the fuss about this ad, but ask anyone who watched this ad in the 1970s, and you’ll be told how much they would wait for an airing on telly… just to watch Karen Lunel under that waterfall.



Skin and such emotions aren’t uncommon in 2018, but when we saw this ad for the first time in 1991 and in that very special edition of Debonair magazine, there was, ah, well, magic. For the brand, we mean.


Cherry Blossom

The Cherry Blossom brand was already very popular, but this ad starring actor Rajesh Puri worked wonders for the brand, and was indeed one ad that people would look forward to.

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