Discovery appoints Black White Orange as India licensing agent

26 Nov,2018

By A Correspondent

 

Black White Orange Brands announced their appointment by Discovery, Inc. as the licensing agent for the Discovery brand in India. Black White Orange will work with Discovery to bring their brand extension and merchandise programme to life, notes a communique.

 

Said Ian Woods, SVP International Licensing, Discovery: “We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products,” .

 

Added Bhavik Vora, Founder & CEO, Black White Orange Brands: “We are thrilled to be part of the ongoing success of Discovery. We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions.”

 

The first launch of official Discovery merchandise and consumer products is expected to hit stores by the early 2019.

 

 

Post a Comment 

Comments are closed.

Videos