DHFL Pramerica unveils its #KalSePehle digital campaign

22 Nov,2018

By A Correspondent


DHFL Pramerica Life Insurance has launched the second film of its three-film digital campaign – #KalSePehle to promote the importance of life insurance in an individual’s life. Noted a communique: “Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance. #KalSePehle is a three-part film digital campaign that addresses three different types of procrastination behavior. From procrastinating exercise to prioritise another hour’s sleep to postponing an outdoor game with children on a weekend or delaying healthy eating over to enjoy a sumptuous meal, this digital campaign targets it all. The series is part of a larger campaign with creative collaterals across online and offline media.”

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