Dentsu X bags media mandate for Dairy Day Ice-cream

01 Nov,2018

By A Correspondent

 

Dentsu X has bagged the media duties of ‘Dairy Day Icecream’, following a multi-agency pitch. Dairy Day Ice Cream is headquartered in Bengaluru and is with a fair marketshare in South India.

 

M N Jaganath

Commenting on assigning the business to Dentsu X, M N Jaganath, Co-founder of Dairy Day, said: “I trust Dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found Dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”

 

 

Divya Karani

Added Divya Karani, Chief Executive Officer – Dentsu X: “Winning the ‘Dairy Day Ice-cream’ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.”

 

 

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