Chumbak unveils inaugural brand campaign

16 Nov,2018

By A Correspondent


Chumbak has launched its brand campaign that aims to introduce the multi-faceted brand and what it stands for to the consumers. The campaign comprising has been conceptualised by Ogilvy Bangalore.


Said Mahesh Gharat, Chief Creative Officer, Ogilvy South: “Chumbak is a brand that offers a range of colourful and unique products for young women. These products make women stand out and be unique in their own way. This led us to the insight that there’s something unique about every woman – a little quirk or a special charm in their character. It’s these small acts of impulse or free-spiritedness that we celebrate in the brand film.”


Added Vivek Prabhakar, CEO, Chumbak: “The brand film is a culmination of us creating a defined story for our community and new consumers waking up to us. From narrating our brand ethos to our product story, the idea was to create something fresh and full of energy which is what the brand is today. We believe the film will surely get the ball rolling on the growth story around the brand with us expanding our online presence and taking up our store count to over 75 stores in the next year.”



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