Aegon Life’s new campaign takes tension away from life

16 Nov,2018

By A Correspondent


Aegon Life has launched its latest campaign #NoTension. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in actor Vicky Kaushal. The campaign has been created by Brand Capital’s Brand Strategy team.


On the launch of this campaign, Vineet Arora, MD & CEO, Aegon Life Insurance said: “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away.” He further adds, “We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”


Adding to this, Sam Subramaniam, CEO, Brand Capital, said: “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way.  In many ways Aegon Life is the only “Millennials First” Insurance Company in India.  We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team”.



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