Aditya Birla Fashion’s ‘People’ unveils inaugural brand campaign

19 Nov,2018

By A Correspondent


Fashion brand Poeple from Aditya Birla Fashion and Retail Ltd. has launched its #LetsBePeopleFirst campaign as a part of the larger theme #WhyNot. The new campaign takes the route of gender inequality prevailing in society and calls out the Indian millennial to go beyond the stereotypes that have been established.


Commenting on the campaign launch. Sooraj Bhat, CEO-Fast Fashion,  Aditya Birla Fashion and Retail Ltd said: “At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules. With ‘Why Not’ a specific theme of gender equality emerged and ended with the line, ‘Let’s Be People First’.


Added GV Krishnan, Famous Innovations: “People has a very distinctive merchandise for the youth. With the idea ‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. This year we take gender stereotypes head on with the Campaign ‘Let’s be People First’ urging everyone to put an end to gender biases that plague us today.”



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