Aditya Birla Fashion and People unveil digital brand campaign

16 Nov,2018

By A Correspondent

 

People, the youth fashion brand from Aditya Birla Fashion and Retail unveiled its #LetsBePeopleFirst campaign as a part of the larger theme #WhyNot.

 

Said Sooraj Bhat, CEO-Fast Fashion, Aditya Birla Fashion and Retail: “At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules.”

 

Added GV Krishnan of Famous Innovations: “People has a very distinctive merchandise for the youth. With the idea ‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. This year we take gender stereotypes head on with the Campaign ‘Let’s be People First’ urging everyone to put an end to gender biases that plague us today.”

 

 

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