Zee Keralam to launch in Nov

18 Oct,2018

By A Correspondent

 

Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into Kerala with the launch of its fifth channel in the southern region, Zee Keralam. The channel was unveiled by the ZEEL leadership team comprising Punit Misra, CEO, ZEEL, Siju Prabhakaran, South Cluster Head, ZEEL and Deepti Sivan Pillay, Business Head, Zee Keralam in Kochi, in the presence of artists from the Zee Keralam family. Zee Keralam will go on air in November 2018.

 

Commenting on the launch, Siju Prabhakaran, South Cluster Head, ZEEL said: “The South Cluster has been growing exponentially for Zee as a network in the last few years and with the launch of Zee Keralam, we are certain that the region will continue to perform at a high growth rate. We set foot in the South with our first GEC – Zee Telugu in 2005, followed by Zee Kannada, Zee Tamil and Zee Cinemalu.”

 

Added Deepti Sivan Pillay, Business Head of the new channel: “Zee Keralam aspires to reflect the beliefs, ideas and attitudes of every middle-class Malayali today. With a well-balanced programming mix based on consumer insights, the aim is to ignite a sense of self-transformation among our audiences to achieve the extraordinary. With inspiring stories of a girl whose nakshatram and physical appearance doesn’t limit her from taking charge of her life in Swathi Nakshatram Chothi to Zee’s most popular dance format Dance Kerala Dance where we blur the lines between aspiration and stardom, we believe that Zee Keralam will be a platform for every Malayali to be inspired to weave wonders in their lives.”

 

 

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