WPP loses Ford creative portfolio to Omnicom’s BBDO. Activation, media, digital and production to stay with GTB. W+K also on board

09 Oct,2018

By A Correspondent

Over the past five months, Ford Motor Company has been reviewing its advertising and marketing relationships. In the first major exit of a prized client after the exit of founder Martin Sorrell, WPP has announced it has lost the creative agency business to a rival. And the rival is BBDO. Wieden+Kennedy has also been hired for innovations and special projects.

Said BBDO CEO Roberson Andrew via a tweet: “Today is a big big day. We have a wonderful new brand to help build.”

WPP agencies will continue to handle activation, including media planning and buying, digital and production. These responsibilities also include Tier Two advertising work in the U.S., the China advertising operations with its joint venture partner, all Lincoln advertising, and all the Ford public relations business.

BBDO will take on the creative process starting November 1, 2018. Meanwhile, WPP will internally be discussing the impact of this development and a townhall is said to have been arranged later today.



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