Wavemaker executes initiative for ITC Savlon

17 Oct,2018

By A Correspondent


On World Sight Day, Savlon introduced Braille-enabled packs of Savlon Antiseptic liquid. Wavemaker strategised and implemented a multimedia campaign to enable outreach and communication of this first ever initiative.


Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “In line with ITC’s commitment to serve a larger societal purpose and to create enduring value for all stakeholders, Savlon celebrates World Sight Day with this unique first of its kind braille enabled packaging in the FMCG space. The initiative is a determined step forward to create a more equal and inclusive society by enabling access. “


Speaking on the campaign, Kartik Sharma, CEO, Wavemaker – South Asia, added: “It is rare to see brands changing their packaging to support such a noble cause and creating opportunities by enabling access to the empower visually impaired individuals. I am extremely moved to be a part of such pioneering initiatives. We have tried our best to bring alive this noble cause through various media innovations, consumer programs which will make the entire consumer journey experience much more real.”



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