Vyoma wins digital outdoor mandate for TVS Victor

05 Oct,2018

By A Correspondent

 

Vyoma Media has won the digital outdoor advertising mandate for the launch of the new model of TVS Victor. Vyoma Media will engage consumers through dispays at ticket counters across the Kolkata Metro and Bihar railway stations.

 

Said Kendraj Joshi, Head – Commuter Motorcycles Marketing: “We wanted to come up with a unique campaign with a focus on interactive and localised creatives. This initial phase, with Vyoma’s intelligent displays at eye-level at the ticket counters, allows us to integrate and amplify the brands campaign across two key markets. It will also ensure our brand loyalists are aware of our new innovative bike features and help us maintain our unrivalled market presence. The second phase of the campaign will be across cities in Karnataka, Maharashtra and Telangana.”

 

 

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