VMLY&R India to revamp Anita Dongre’s website

12 Oct,2018

By A Correspondent


Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India to work on the user experience and creative revamp of the website.


As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.


Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India said: ”VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“


Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre added: “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch.”



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