Vivo celebrates free spirit of the youth, in latest campaign for Y Series phones

18 Oct,2018

By A Correspondent


Vivo has launched their a brand campaign promoting the newly launched Y Series smartphones.


Conceptualised & executed by Publicis India, the integrated campaign comprises two TVCs.  Said Nipun Marya, Director, Brand Strategy, Vivo India: “2018 has been a very successful year for Vivo owing to great consumer response for our innovative smartphones. We want to continue and further enhance the customer experience by kick-starting the festive season with the new Y-Series models that are designed to provide an immersive experience to our consumers.”


Added Bobby Pawar, Managing Director and Chief Creative Officer – South Asia, Publicis India: “The brief was to find an insight for Vivo Y-Series which is specifically targeted to the youth. The youth of this country is extremely free and open-minded. And from this attitude of theirs stemmed our main idea of – Apna Y Hai Na. Also in both films, we’ve established the product truths i.e. Portrait Mode and Octa-core processor and Faster RAM through relevant social contexts.”



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