Vicks out with another emotional rendition for #TouchOfCare

12 Oct,2018

By A Correspondent


Vicks has launched the second edition of Vicks #TouchOfCare. Vicks – One in a Million is a story of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.


Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare.


Said Ritu Mittal, Country Marketing Manager, Vicks India: “Vicks, a brand synonymous with a generation of care in India, believes in the transformative power of care in human lives. The second edition of the Vicks #TouchOfCare campaign continues to spread the idea of ‘family’ beyond biological bonds. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care. They demonstrate how each of us is capable of lending unconditional love and extending care to every child who needs it. The first edition of the Vicks #TouchOfCare campaign moved millions of people across the globe. We are confident that Nisha’s story will have a similar impact on every person who sees the film.”


Added  Maithreyi Jagannathan, Regional Associate Brand Director, P&G Healthcare, Asia: “It is amazing how this campaign is growing from strength-to-strength, as we take it to countries beyond India. Vicks #TouchOfCare has become part of our brand philosophy and has given us an opportunity to tell evocative stories that inspire a change in people. Vicks #TouchOfCare is an effort to recognise, applaud and support real people with extraordinary stories who personify the campaign ethos ‘Ever child deserves the touch of care’.”



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