V-Guard unveils new communication for wires

04 Oct,2018

By A Correspondent

 

V-Guard Industries has launched a campaign for its new category proposition for wires – ‘Long Lasting Wires’.

 

Said Nandagopal Nair, Vice President & Head – Brand & Communications at V-Guard Industries: “Wires being a low involvement category, we were seeking a new conversation that will differentiate our brand from the rest of the category. After considerable research with both consumers and influencers we arrived at the long-lasting proposition. We were bang in the middle of the new journey of the brand and the brief to the agency was to create another endearing piece of communication that will give a new meaning to V-Guard wires, using the new proposition. We believe that the new communication created is warm, emotional and ties in with the new brand values and will create a differentiated positioning for V-Guard wires.”

 

Commenting on the campaign Kaustav Das CEO and Strategic Head, Ralph & Das, the agency behind the work said: “This is a unique opportunity we had to do justice to. Rarely does one arrive at a discriminator as sharp, simple and single-minded as long lasting wires.”

 

 

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