The Social Street and Mindshare dominate Big Bang Awards 2018

03 Oct,2018

By A Correspondent


The 23rd edition of the Big Bang Awards by Ad Club Bangalore, brought to fore the rising talent poll in advertising industry. Mindshare bagged four out of the top nine most coveted awards while The Social Street bagged the ‘Creative Agency of the Year’ award.


The Big Bang Awards for Excellence in Communication and Media were given away in a grand function on Friday September 28 in Bengaluru.


Said Hemant Mallik, Chief Executive, ITC Foods, in his keynote: “The advertising agencies have a bigger responsibility now, in the internet era. The challenges posed by social media can undo a great ad campaign. The agencies have to learn to respond to such challenges, quickly and aggressively.”


Added Malavika Harita, Chairperson – Big Bang Awards Committee: “We have made every effort to recognise talent and acknowledge it. The fact that the jury had a tough task at hand was evident from several new faces amongst the winners. Keeping in line with the #For the Love Of Advertising, the participants displayed it’s not merely a profession but a creative platform.”


Hindustan Lever Limited won the Client of the Year Award, winning across several categories.



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