Swiggy campaign targets modern-day families

30 Oct,2018

By A Correspondent


Swiggy has launched its third series of television commercials and digital campaign conceptualised by Lowe Lintas and produced by Corcoise Films.


Said Srivats TS, VP – Marketing at Swiggy: “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. The Swiggy karo, phir jo chahe Karo!, campaign celebrates three aspects of the modern Indian family- Super Moms, Food and Swiggy. It delves into how families of today are increasingly choosing to invest their time in connecting with loved ones and learning something new, while leaving the task of getting a meal on the table to Swiggy!”


Added Hari Krishnan, President, Lowe Lintas: “This is a campaign that is meant to increase penetration for Swiggy amongst the household segment most of whom are non-users or infrequent users. We had to strike a balance as a brand that aids or enables great food experiences rather than replaces the food that is made at home. We’re happy to have hit the sweet spot, once again”



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