Starcom wins Nykaa’s media mandate

29 Oct,2018

By A Correspondent


Starcom has won the media duties of Nykaa, the cosmetics and wellness products e-tailer, that has attained much equity in just three-odd years of existence. Said Rathi Gangappa, CEO, Starcom India: “This is a prestigious win for us. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa exceed its core marketing KPIs. We look forward to partnering with Nykaa on their expansion plans and are committed to their growth and success.”


Added Hitesh Malhotra, Chief Marketing Officer, “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce – both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom’s valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”



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