Product of the Year appoints PointNine Lintas

24 Oct,2018

By A Correspondent


Product of the Year (POY) has partnered with PointNine Lintas to design its communication strategy.


Speaking about the association with PointNine Lintas, Raj Arora, CEO of Product of the Year India, said: “We are proud to partner with PointNine Lintas as our agency of choice. They bring to the table a holistic and refreshing approach, and we are confident that together we will exceed expectations this season.”


Added Vikas Mehta of PointNine Lintas: “Being a brand for brands, Product of the Year (POTY) is a very interesting win for us. Raj and his team have put in a lot of hard work over the past ten years in bringing the platform this far. Coming in as their agency in the eleventh year, the priority for us is to help the platform leap into its next stage of evolution into becoming one of India’s most prestigious. There’s been a natural meeting of minds in our discussions so far, about the future of these awards and I would like to see this relationship grow into a deeper partnership.”



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