Priyanka professes her love for Assam, in second leg of tourism campaign

16 Oct,2018

By A Correspondent


Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, which has been conceived and produced by the YAAP-Crayons Advertising collaborative team. Building on the platform created last year, the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with a friend.


Said Rondeep Gogoi – ECD, Crayons Advertising: “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jetlag, she embraced Assam for the next three days.”


Added Shouvik Roy – Senior Partner, YAAP: “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as golf, Brahmaputra river cruises and the majestic tea gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes.”


The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions.



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