PointNine Lintas wins omni-channel account of Naturell India

17 Oct,2018

By A Correspondent


Naturell India, manufacturer of protein bars and snacks Max Protein and Rite Bite, has appointed PointNine Lintas as its omni-channel agency.


Speaking on the win, Vikas Mehta, CEO, PointNine Lintas said: “Naturell is an exciting young enterprise, run by grown-ups. It has a great line-up of products in a category whose time has come. As their full service agency, we have the opportunity to act like a true partner and create business impact through the entire marketing mix, and not just some silos. We are grateful for the trust Vijay and team has shown in our abilities and are committed to helping them succeed in the market place.”


Added Vijay Uttarwar, Founder and CEO Naturell India: “When we were looking for an agency, we were looking for a team who would be an equal partner in our ambition. We felt that PointNine’s single-minded focus on ROMI (Return on Marketing Investment) and their strategic bent for business effectiveness works well for a growth-focused organization like ours. As a protein foods company, we’re breaking new ground in changing the attitude of India towards nutrition and creating interventions on the food clock. With their full span of omni-channel marketing capabilities – the team at PointNine Lintas was best suited to partner us on this journey.”



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