Piramal Capital urges consumers to ‘Think Big’ in latest brand campaign

17 Oct,2018

By A Correspondent


Piramal Capital and Housing Finance (PCHF) has announced the launch of its new brand campaign, ‘Bada Socho’ (Think Big). The campaign highlights the ethos of the Piramal Group and PCHF – its financial services business, to create long-term value for all its stakeholders. It urges customers to pursue their goals and transform their dreams into reality by embracing a new way of life i.e. ‘Think Big’.


Speaking on the campaign, Khushru Jijina, Managing Director, Piramal Capital & Housing Finance, said: “We are excited to launch our brand campaign ‘Bada Socho’, across our target markets – Mumbai, Delhi, Bangalore and Pune. This 60-day campaign highlights our expertise in the market while showcasing our approach to do business. Our brand promise encourages our customers to ‘Think Big’ as we extend our support by partnering with them respectively in achieving their goals whether it is to buy a new home or grow their business.”



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