Oyo launches campaign to redesign facades of 1000+ hotels

10 Oct,2018

By A Correspondent

 

Budget hotel network Oyo has announced the rollout of a nationwide campaign ‘City Vibes’, starting with Bengaluru. As a part of this campaign, Oyo will use street artist Kafeel Ahmed Ansari’s (Painter Kafeel) rendition of ‘Bengaluru the Bengaluru Way,’ featuring top hotspots of the city on the facades of  100+ its hotels in Bengaluru. This campaign will see different renditions of the theme City Vibes as it moves to 25+ cities and over 1000 hotels in India.

 

Said Burhanuddin Pithawala, VP – Conversions at Oyo: ‘’As a brand, we value the experience of our guests and want to put a smile on their face whenever they are staying with us. Recently, we conducted a survey amongst a select group of our guests in Bengaluru, where 53% of them felt that a good-looking and well-painted exterior is an important factor while booking a hotel. Over 57% of them stated that they may not go ahead with their booking in case a hotel’s exterior doesn’t match their expectations, while over 37% said they will definitely cancel their booking on this ground. With this in mind, we chose to design a colourful facade depicting the top hotspots of Bengaluru, which form the city’s heart and soul. These supergraphics are painted by Painter Kafeel, a street art maestro who hails from a small town in Uttar Pradesh.”

 

 

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