Oriflame mandates VMLY&R India to manage social media

26 Oct,2018

By A Correspondent

 

VMLY&R India has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.

 

Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said: “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.”

 

Said Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India: “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.”

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