Ogilvy executes latest Durga Puja campaign for Asian Paints

12 Oct,2018

By A Correspondent


Over the years, Asian Paints Sharad Shamman has been connecting with the people in Kolkata through the on-ground activity and media support. This year, Ogilvy has conceptualised a campaign titled #DurgaPujoRocks. It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content.


Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 34 years of this we feel the love and respect of the people every time we are in Kolkata during Pujo. We are extremely proud to associate with Lakkhichara and bring out a fusion song that mixes traditional art forms like Pattachitra and Baul along with regional rock, truly #DurgaPujoRocks.”


Added George Kovoor, Group Creative Head, Ogilvy Mumbai: “#DurgaPujoRocks is a unique form of storytelling, combining traditional performing arts with modern rock music to create a piece of content that engages a generation of youth who are getting detached from the traditions and rituals of Durga Pujo. They are going to see Pujo in a way they have never seen before.”



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