New campaign by Maggi celebrates spices and herbs of India

01 Oct,2018

By A Correspondent


Nestlé India has launched a new campaign for its Maggi Special Masala Noodles. The TVC was conceptualized by the recently launched BBH Content Studio.


Speaking of the campaign, Maarten Geraets, General Manager, Foods, Nestlé India said: “We at Nestlé India are extremely excited about Maggi Special Masala Noodles and its launch. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.”


Added Shefali Takalkar, Creative Head – BBH Content Studio: “This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient – Mr Naseeruddin Shah’s voice! We’re extremely thrilled with the result and do believe this piece of content will do wonders for the brand.”



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