NDTV & Airtel launch live channel for mobile phones – NDTV HOP

16 Oct,2018

By A Correspondent


NDTV and Airtel announced the launch of NDTV Hop, billed as the world’s first live channel for smartphones available entirely in portrait (vertical) mode with exclusive content for Airtel TV users.


Said Suparna Singh, Group CEO, NDTV: “NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. We know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. It’s very exciting to be rolling this out at this time in India”


Commenting on the partnership, Sameer Batra, CEO – Content and Apps, Bharti Airtel said: “We are delighted to join hands with NDTV to launch world’s first LIVE channel for smartphones. Today’s tech savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that. Our deep understanding of customer’s content consumption preferences coupled with NDTV’s expertise is sure to create an enjoyable experience for users.”



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