MTV announces launch of new programming content

08 Oct,2018

By A Correspondent

 

Youth entertainment brand MTV unveiled its aggressive content strategy on the back of unscripted original content.

 

Elaborating on the content strategy announcement, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said: “MTV is perhaps India’s longest standing youth entertainment brand. This legacy has evolved through fads, cultural shifts and now even platforms. Over the last year, our TV ratings have doubled and consumption on VOOT has grown three-fold. With fresh, disruptive formats and content innovation at the core of MTV, we are home to the country’s most successful unscripted content through shows like MTV Roadies, Splitsvilla, Dating in the Dark, Troll Police, Love School, et al. As we build the MTV universe even further across platforms through increased interactivity and an enhanced fandom experience, we will also cement our position as India’s leading creator of multi-platform unscripted content.”

 

The new lineup includes the fourth season of India’s Next Top Model, followed by Elovator Pitch and Ace of Space. Malaika Arora, Milind Soman, Anusha Dandekar, Dabboo Ratnani and Neeraj Gabba will be mentoring the new crop of fashionistas for India’s Next Top Model Season 4. Elovator Pitch is a quirky speed dating show that will see the return of youth icons Cyrus Sahukar and Gaelyn Mendonca to the MTV content fold. Ace of Space is a reality show built on the Darwinian principal of survival of the fittest.

 

 

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