Milton seeks to make life easier for officegoers via latest offering

18 Oct,2018

By A Correspondent


Milton has released a new TVC for its new offering – Microwow Tiffin. Conceptualised by Ogilvy India, the TVC communicates the brand proposition of providing officegoers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.


Said Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd: “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”


Added Anurag Agnihotri – Executive Creative Director, Ogilvy India: “Milton’s microwaveable steel tiffin – Microwow solves a real problem. One can’t choose a hot lunch over  work. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’


Said Kunal Jeswani, CEO, Ogilvy India: “In today’s high-pressure work environment, small pleasures, like having a warm meal, often get sacrificed. A meal is best enjoyed when it is had warm, if not piping hot! The new Milton microwavable lunch box commercial is a simple product demo film that makes it easy to work when you need to and eat a hot meal whenever you have the time to.”



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