Makani Creatives bags creative mandate of Lavie

23 Oct,2018

By A Correspondent

 

Lavie’s latest ad campaign launching new brand ambassador Anushka Sharma, has been conceptualised and curated by Makani Creatives.

 

Said Sameer Makani, CMD of Makani Creatives: “When creating a brand or campaign and keeping the dynamism of fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler. We are thrilled to know that both the client and audiences are both kicked about the current campaign too!”

 

Added Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles: “We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key. Makani also has a fabulous track record of building & sustaining top brands and we look forward to working with them into the future.”

 

 

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