Lifestyle celebrates the power of choice in brand campaign

08 Oct,2018

By A Correspondent


Lifestyle has unveiled its new creative campaign ‘#GotIt’.


On the TVC launch, Srinivas Rao, Senior Vice President Marketing, Lifestyle, said: “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers’ partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”



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