Laqshya Media partners with LG Air Purifiers to execute outdoor branding campaign

18 Oct,2018

By A Correspondent


Laqshya Media has bagged the mandate of conceptualising and executing the outdoor branding campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from October 1.


Commenting on the campaign, Amarjeet Singh Hudda, COO, Laqshya Solutions, the Agency arm of Laqshya Media Group, said: “It’s an immense opportunity to manage and execute the outdoor branding campaign for LG Air Purifier. The brief was well-defined, and it definitely helped us understand the brand, which helped in building outdoor branding communications for LG Air Purifier. The campaign attained high visibility for the brand and attracted lakhs of throngs in and around Airports at Delhi and Bengaluru. The team seamlessly worked hard and dedicated round the hours to deliver the best for this campaign.”


Added Youngnam Roh-Director Home Appliances & Air Conditioners- LG Electronics India: “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an experiential marketing platform and Laqshya media has always shown great expertise in outdoor marketing with their campaigns. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”



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