Kellogg’s unveils video for UnBlushed series

01 Oct,2018

By A Correspondent


Culture Machine’s digital channel Blush, along with Kellogg’s India has collaborated with Sania Mirza to send out a message on liberating children of expectations and setting them free to be individuals of their own choice.


Said Sumit Mathur, Director Marketing (CMO) – India at Kellogg Company: “Today’s generation is living in a disruptive entrepreneurial age. The barometer that defined the norms of success and achievement in the society has moved away from conventional careers to people following their own passions. Kellogg as a brand, truly celebrates this rejuvenated mindset of people who strive towards a better day and a better quality of life. I feel our brand partners in their daily triumph of eating better by providing them with the right nourishment for their day. Therefore, when I came across this opportunity, I thought it was a great way to celebrate #NourishYourDreams where a mother reassures her future child that she will continue to nourish his/her dream despite pressure from peers and society.”


Added Sharique Khan, Vice President – Brand Solutions, Culture Machine: “It is natural to be guided by parents, because it is first from them that the child learns about themselves and their world. However, if the parent doesn’t encourage the child to find a voice of his/her own as they grow into adults, it limits the spectrum of their experiences in life. And it is this connection, between parent and child that harmoniously brought Kellogg’s vision, Sania Mirza’s personal philosophy, and the storytelling of Blush together for this video.”



Post a Comment 

Comments are closed.