Ipsos acquires GfK’s four global divisions in Custom Research Business

30 Oct,2018

By A Correspondent

 

Ipsos India CEO Amit Adarkar has announced that the acquisition by Ipsos globally – the purchase of four divisions of GfK Research — has fortified its position in the Indian market with access to enhanced capabilities in customer experience, innovation experience, health and public affairs.

 

Amit Adarkar

Said Amit Adarkar, CEO, Ipsos India: “The strategic acquisition of four divisions of GfK, ties-in with our global strategy of providing deeper understanding of society, markets and people, riding on intensive specialization in services, and reinforces Ipsos’ image as the largest research provider globally. And it adds to similar specialties already available in the Ipsos bouquet of capabilities and enhances our intensity of offerings.”

 

A total of 20 staff members will join Ipsos in India and undergo induction training for seamless transfer.

 

 

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