IdeateLabs retains the digital mandate for RR Kabel

23 Oct,2018

By A Correspondent


Ideate Labs has retained its creative and digital duties for RR Kabel. As a part of the mandate, Ideate Labs will provide end-to-end digital marketing services including creative, social media and performance campaigns to RR Kabel.


Kirti Kabra

Said Kirti Kabra, Director, RR Kabel: “We are glad to extend our association with IdeateLabs as our digital partner. Ideate Labs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe Ideate Labs will help us creatively expand our digital reach across the global market.”


Christopher Higgins

Added Christopher Higgins, Business Head, Ideate Labs: “It’s been a year of great account wins for us at Ideate Labs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across nine websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global.”



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