ICICI Lombard launches ad campaign to promote a healthy heart habit

03 Oct,2018

By A Correspondent

 

ICICI Lombard has launched a campaign  titled ‘The Talking Elevator’ with stand-up comedian, Aditi Mittal.

 

Speaking on the occasion, Sanjeev Mantri, Executive Director, ICICI Lombard said: At ICICI Lombard, we strongly believe in the adage, ‘Prevention is better than Cure’. With the ‘Talking Elevator’ campaign, we have created a unique and quirky conversation to motivate consumers to bring in fitness in their day to day life. Further, our communication focuses on the unique insight of consumers taking stairs for just a few floors. This is steps ahead of the conventional route adopted by brands of simply promoting the message of avoid taking the elevator.”

 

Conceptualised by Ogilvy and executed by Mindshare, the video is being promoted across ICICI Lombard’s social media assets and digital platforms.

 

 

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