ICICI Bank rolls out a multimedia campaign

29 Oct,2018

By A Correspondent


One of the key concerns of ICICI Bank’s customers has been whether their bank and deposits are in safe hands. With a late corrective action in the form of the change of leadership, some attempts are made to mend the image, the bank has unveiled a multimedia campaign addressing some of the key concerns of customers who use credit cards. The campaign, a set of three TVCs, launches the ‘Manage Cards’ feature which has been newly introduced to the Bank’s mobile banking platform – iMobile.


Speaking on the campaign, Sujit Ganguli, Senior General Manager & Head – Corporate Brand and Communications Group, ICICI Bank said: “We at ICICI Bank believe that customer convenience is at the core of our services. The results yielded by the research that we conducted gave us significant insights into the fears pertaining to cards based payments that predominantly exist in people’s mind. This campaign aims to address the barriers that keep people from proactively using cards, through a clutter-breaking messaging during the ongoing festive season. The campaign is our effort to re-assure our customers that the safety of their transactions is paramount by showcasing the key new security controls that the bank has added to its mobile banking platform – iMobile. We believe that the humorous yet gripping content will motivate our customers to adapt to the cashless way of utilising their hard-earned money without fearing about the security of their transactions.“


Now if only ICICI Bank can also assure its constituents that the bank and the hard-earned savings of its depositors is in safe hands, it could do the Bank (and the sector) a world of good.



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