Honda celebrates joy of customers in new ad campaign

22 Oct,2018

By A Correspondent

 

Honda Motorcycles has launched its new corporate campaign titled – “Teri Har Udaan, Hamari Shaan”. The campaign has been conceptualised by Dentsu One and demonstrates how Honda has given wings of freedom to the ride of millions of Indians in last 18 years.

 

Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The trust and patronage of our customers towards ‘Brand Honda’ reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by ‘Serving our Customers with a Smile’ in all areas of engagement and provide them with the ‘Joy of Riding’ in pursuit of their Dreams!!”

 

Added Titus Upputuru, National Creative Director, Dentsu One: “Usually we create communication for the customers. At times, we create for brand’s internal audience. We thought this could be a rare opportunity where the communication could be more than just customer facing. We thought we could use this opportunity to uplift, motivate and inspire every single individual who is associated with the brand. We asked a question, “How does it feel to make someone fly?”

 

 

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