Hit unveils campaign around Diwali

26 Oct,2018

By A Correspondent


Pest repellant Hit has launched a video that focuses on pre-Diwali house cleaning rituals in every Indian household..


Said Sunil Katatria, CEO – India & SAARC, Godrej Consumer Products: “Godrej Consumer Products has always strived to make the lives of consumers brighter and better. Keeping this philosophy at the core, brand HIT has used a very quirky and creative approach to deliver a very serious message about cockroach infestation and its preventive measures. This humorous video is a fun way to coveys the message to the consumers. While consumers use various solutions to drive away these pests, that make them feel the problem is completely solved but in reality, roaches hide in remote and difficult corners of our home posing a serious threat to health and wellbeing and Lal Hit is an exceptionally convenient way of killing even the hidden cockroaches. It reaches the corners of the house through its nozzle to kill even the hidden roaches making the house infestation free.”


Added George Kovoor, Group Creative Director, Ogilvy: “Godrej Hit has always delivered a very serious message in a light-hearted vein.  Carrying this style forward, we partnered with a maid turned stand-up comedian, Deepika Mhatre to create a content piece that is apt for this season, especially during the days approaching Diwali. Deepika skillfully weaves in the benefits of Lal Hit into her act and seamlessly delivers a product message using her signature brand of humour and style.”



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