Halonix promotes its LED inverter bulb range in latest ad campaign

01 Oct,2018

By A Correspondent


Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled a ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.


Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.


Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.


Added Ashish Khazanchi, Managing Partner, Enormous: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”



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