Haier promotes new LED TV offering in latest ad campaign

26 Oct,2018

By A Correspondent


Haier has launched its latest TVC based on the launch of Easy Connect LED televisions (B92OOWB series) in India. The new TVC primarily focuses on the user benefits of possessing the LED TV.


The TVC, conceptualized and created in collaboration with Famous Innovations premieres across leading TV channels including prominent GEC, Movies, News and Sports channels. For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.


Commenting on the commercial, Eric Braganza, President, Haier India said: “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with the users and also build a strong brand recall at the same time. Further, with the festivities around the corner, we want to be a part of our consumers’ celebrations and double their festivities with our exciting offers and a new product line up.”


Added Raj Kamble, Founder and CCO, Famous Innovations: “We were working with a very simple, innovative product – an LED TV that can live stream from a smartphone without the need for WiFi or Bluetooth – and wanted to bring this feature to life in an interesting way. Given how strong the feature was, we decided that instead of doing an ad, we should create an entertaining product demo. The film revolves around an endearing precocious little girl as she truly represents today’s kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known. We hope the film will bring a smile to people’s faces even as the product makes their lives easier.”



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